POL369Y5 Lecture Notes - Lecture 1: Ethnic Group, Nationstates, Relayer
Document Summary
Political change and developments in media technology go hand in hand. Many hybrids: citizen political involvement is being threatened by de-politicization. Things are becoming more privatized: the global and local world is becoming overlapped, globalization has changed the relationship between the collective representation (demos) and the imagined community (ethnos) Basically says that the term mass communication is not applicable to todays times because: Sa(cid:455)s the ter(cid:373) (cid:858)(cid:373)ass(cid:859) does(cid:374)(cid:859)t (cid:373)ake se(cid:374)se (cid:271)e(cid:272)ause (cid:373)edia is(cid:374)t made for mass consumers anymore, but for niche markets instead. (cid:1006). (cid:858)mass(cid:859) des(cid:272)ri(cid:271)es people as all the sa(cid:373)e a(cid:374)d i(cid:374)stead of (cid:271)ei(cid:374)g differe(cid:374)t and each individual being prone or less prone to certain types of media. Says the term communication is way to general and one-way, when in fact it extends the availability of symbolic forms in time and space: audience and public have little power. Information created is not in the same space or time as the information received by people, so their interpretations would.
