MGM102H5 Lecture Notes - Lecture 2: Swot Analysis
Document Summary
Mgm102 friday, january 9, 2015 introduction to the case method. Document introducing companies in situation sin order to highlight issues that may arise in the business environment. Typically don"t do research outside of a case; doing so may skew your view on the situation. The goal is to start thinking outside the box. Case method: read over it at least twice (overview and detail); review any exhibits that are a part of the case, define the problem(s) identified in the case in addition to secondary/related. Identify any constraints, specific requirements or limitations that may impact the analysis of your recommendations. This should be drawn from information provided in the case. Format should add value to the reader given the situation/information. Identify possible solutions - be sure to examine the alternatives (explicit/implicit).
