MGM102H5 Lecture Notes - Lecture 2: University Of Toronto Mississauga
Document Summary
Mgm102h5s - management in changing environment (winter 2017) * article descriptions and notes will not be included. Coming into market with new innovations; research and development; changing the level of quality that are replaced when we bring a product into the market, segmentation; outsourcing; globalization; work methods changing etc. More adoption by a vast majority; there has to be a reasonable demand. Innovation should achieve some sort of benefit, need or purpose; If a product can be continued to innovate to improve; can be built upon. If the product does not satisfy the market need, then it may not be as successful as other products that meet the market demand and need. To become a successful, you must find something that can be adopted by the demographic majority. Cannot be deemed a failure if it is generating sales/people are still buying it despite the numbers may not be much.
