GGR252H5 Lecture Notes - Lecture 1: Retail Park, Barcode, Ikea
Document Summary
Geography - location is reflective on its market focus of the brand. Stand alone location - middle of nowhere they are they because of their size ( anchor - main store in that certain area ) they need space so they will be mostly located in suburban areas. Challenges family size is declining the stores that target on young families are doing less well. Competition - outside influence ( american stores coming into canadain , bad for the canadain stores ) Location cost - rent in malls are expensive - shopping malls suffer cause retail store move out of shopping malls: department stores. Location - cities began to develop (suburbanization ) - force move of retail - shopping malls preferential treatment - lower rents - they attract larger number of consumer. Competition walmart - focus on discounting products -eaton - went bankrupted cause they were not able to make that change.
