CCT356H5 Lecture Notes - Lecture 1: Online Advertising

• School: UTM
• Department: Communication, Culture, Information and Technology
• Course: CCT356H5
• Professor: Michael Jones

Document Summary

Advertising vs. marketing: advertising paid (or donated) persuasive message, identified sponsor, a defined ask , ex. Super bowl paid for ad spaces: marketing planned effort to build brand, create communities, linking up company with potential target markets, positive press coverage gained by oreo with well-timed super bowl blackout tweets. Online ads have their own design characteristics (assignment: range of non-negotiable criteria, often imposed on other sites (ex. Facebook: sites also have rules facebook ads must have taglines, consistency across media and sites pop-ups, banners, etc.