CCT352H5 Lecture Notes - Lecture 1: Serif, Fat Face, Design Week

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An overview or plan of how something should be structured. A choice of visual elements to create graphic design. Everything has an objective of something you want to get to a process you want to get there. It basically has to be a solution to solve problems. Designed in 1756 by benjamin franklin - american design of snake cut up into pieces. Broken down into its elements to show how it gains meaning as more visual elements are added. Each state is a piece of the snake. Using a graphic to contain the same message. Type - letters relate to american states, north eastern; join, or die. U. s. wanted to separate with england, so they decided to separate from england. The only way to combat english war ships is by joining together. Colour - emphasizes of the snaking being cut off with red at the severed ends.

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