CCT316H5 Lecture Notes - Lecture 8: Online Advertising, Web 2.0, Prosumer
14 Dec 2015
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Document Summary
Online advertising became very personal in january 2011 when. Facebook, the worlds largest social network, began transforming information members input into their profiles into ads that appear on friends" pages. Now, when someone mentions a business or product, that bit of information is turned into an ad or a sponsored story , in. Facebook"s more obfuscating term with the person"s name and photo alongside a corporate logo. Social media have ushered in a major adjustment in the role of the audience. Users, formerly known to media companies as consumers, are now integral to the production process. On social media sites (or sites that incorporate social media elements), consumers are transformed into producers, creating the content that is fundamental to these sites" existence. The sites then capitalize on the time users spend participating in communicative activity. As media consultant tim o"reilly notes, using similar terminology to.
