CCT206H5 Lecture Notes - Lecture 6: Trademark Infringement, Unregistered Trademark, Cybersquatting
13 Nov 2014
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Document Summary
Ip copyright and trademarks: problem of trademark dilution" when a product has nothing to do with the trademark. A trademark used by a company to refer to a product can dilute the trademark"s function, because it is connected with a different product (confuses the uniqueness of the trademark) (ex. It becomes generic" ( genericide ) or abandoned (abandonment): a trademark can be registered valid in one jurisdiction, but generic in another. A genericide trademark is one that becomes locally known, to the point it used in daily basis. It is required for a company to protect its name and reputation in public. Brand bullies : campaign or market aggressively to get rid of competition (ex. Is this legal: why do you think so? (how would you defend the film?, why don"t you? (what laws might the film is breaking?, nothing is wrong with this film as no suit was filed.
