CCT204H5 Lecture Notes - Lecture 4: Abbreviation, Geometric Shapes
21 Jun 2018
School
Department
Course
Professor
CCT204H5F - DESIGN THINKING I (SUMMER 2018)
University of Toronto Mississauga | Sheridan College
Professor Ann Donor
LECTURE NOTES
Notes by Jonathan Ho
Week 2 Lecture 4: Graphic Marks (May 16, 2018)
Things to consider in a design:
●Personality of the design/design elements
●What is it you're trying to communicate? What attributes/qualities does it have?
●How can you communicate this idea visually (quickly and legibly)?
●What artistic direction/style is most appropriate?
○ie. Thin lines, Positive/Negative Shapes, Light or Dark
●Clear direction (ie. Bold lines, thin lines)
○Exaggerate what you're trying to communicate
●Application of simplification and abstraction; More specification is needed
●Attempt to achieve a finished look; Clean lines and shapes
●Good use of shapes and lines and form; Good resemblance
Graphic Marks
Graphic - A graphical representation of language; visual, symbolic, pictorial, illustrative,
diagrammatic, drawn, written
Graphic Marks
Picture Marks
Figurative Marks
Descriptive Marks
Metaphoric Marks
Found Marks
Non-Figurative Marks
Letter Marks
Name Marks
Proper Names
Descriptive Names
Metaphoric Names
Found Names
Artificial Names
Abbreviation
Initial Abbreviations
●Acronyms
●Non-Acronyms
Non-initial Abbreviations
Non Graphic Marks
