CCT110H5 Lecture Notes - Lecture 2: Critical Thinking, Communication Theory
12 Jan 2017
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Document Summary
Stop taking messages at face value: critical thinking takes us beyond whether it makes sense or not. Media + society: how media interacts with society, media: plural of medium. Means by which content is communicated between an origin and a destination: society: the whole social world in which we exist. The body of institutions and relationships within which a relatively large group of people live: media has the ability to shape society itself. News: the choice of words and pictures packaged within that news whether it is true or not: media influences society and society influences media, re-presentation: the act of putting ideas into words, images, symbols, and texts. Representation is a very different notion from reflection. It implies the active work of selecting and presenting of structuring and shaping: the shannon-weaver mathematical model of communication, 1949, the lasswell communication model, critiques of model. Useful for seeing components of communication process. Technical efficiency (not human interaction: the hypodermic needle theory.
