SOC 1101 Lecture Notes - Lecture 19: Mass Media, Tvontario, Community Media

• School: University of Ottawa
• Department: Sociology
• Course: SOC 1101
• Professor: Willow Scobie

Document Summary

What are we talking about: newspapers, magazines, movies, cds, dvds, television and the internet. Purpose: communication: the transfer of information from one person to another. Do we run because we are afraid, or are we afraid because we run? (william james: sometimes our actions affect our feelings. Mass media: technologically-based communication structure (or institution) involving the centralized production and technologically-mediated distribution of information and entertainment. Mas communication: the institutionalizes process for producing and distributing centrally created messages by way of mediating technologies. Privately owned, concerned primarily with making money or profit (usually through advertising), by providing safe and formulaic content: public (or public interest) media: Mandate is to provide quality products, government or tax-payer owned, emphasis on high-brow" material (ex. From mass" to interactive": transformation from mass audiences, mass messages, mass society networked society, used to be thought of as a one-way process of communication, from one-to-many many-to-many, ex.