SCS 2150 Lecture Notes - Lecture 13: Social Desirability Bias
20 Aug 2016
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The question sou doe asked exactly as states. Small changes to wording can make a big difference. Answers should be recorded as exactly as possible. Questions should be asked in the order they are given on the interview schedule. Close ended questions (list of answers is given for the respondent to choose from) Can occur at home, on the street, etc. Are time consuming and costly (a national survey in canada costs approximately 50 000. More representative than phone or online interviews. Many people in some countries don"t have telephones though. The interviewer does not have to be transcribed. They tend to have a high drop out rate (although easier to nd replacement respondents) Low response rate (because people have to send them back) Surveys that are comprised of many small surveys. Researcher can include one or more ( a small number) of questions into a larger survey. Acquiescence: respondent is just trying to please the researcher.
