PSY 4130 Lecture Notes - Lecture 8: Little Albert Experiment, Psy, Monism

• School: University of Ottawa
• Department: Psychology
• Course: PSY 4130
• Professor: Danielle Impey

Document Summary

1) psychology is a purely objective experimental branch of natural science. 2) its theoretical goal is the prediction and control of behavior. 3) introspection forms no essential part of its method. 4) the behaviorist, in his efforts to get a unitary scheme of animal response, recognizes no dividing line between man and brute: watson forced to resign. Watson was forced to resign from johns hopkins university after a scandal (an affair and divorce) He then entered into advertising where he made a substantial amount of money and helped develop advertising techniques using psychology. For example: research on consumer brand preference, celebrity product endorsements: watson"s objective psychology. Goal was the prediction and control of behavior. Explicit (overt) learned behavior: talking, writing, etc. Implicit (covert) learned behavior: increased heart rate caused by a feared stimulus. Explicit unlearned behavior: grasping, blinking, sneezing, etc. All behavior, including thinking, falls into one of these categories: four methods of research.