PSY 2105 Lecture Notes - Lecture 17: Social Cognitive Theory, Tabula Rasa, Gorn
23 Nov 2016
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Piaget: imagination vs imitation: tv can make imagination subservient to imitation. Children are more likely to imitate aggressive acts if they have already tried it, if it works (reinforcement) More suspicious and distrustful of others: however, adults can mediate this effect by discussing violence viewed by children, arousal. Desensitization = gradual reduction in response to a stimulus due to repeated exposure. Open to suggestion & impulsive: children start asking for brand names by age 2, effects of advertising. Gorn & goldberg (1982) demonstrated how commercials can affect. 4-8 year olds" preferences for healthy or sweetened snacks. Young children do not realize the purpose of the ad is to sell them something, and are not critical of statements or suggestions in commercials. Toy tie-in marketing: product-related programming is related to less imaginative play. Medication commercials: products fix problems, sexuality. Tv/movies show more sex than ever before, and children learn about sexuality here, too.
