PHI 2397 Lecture Notes - Lecture 11: Edward Bernays, Sigmund Freud, 8 Mm Video Format
11 Feb 2016
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No wonder our perception of beauty is distorted. Video 3: new blow energy drink. (blow energy drink powder). Marketing done in a manner that it looks like cocaine. Come is in a box of syrofoam, credit card and mirror. Video 4: ix35 add by hyundai (tv commercial) Problem of advertising: distorted image of things, offensive imaging, false advertising, manipulative advertising (main one) (example is video 6). Are you being brainwashed into buying something that you don"t need. Commercial but tells us nothing about the car, but sells us the lifestyle that you"ll have after having the car. (this is the main problem) Edward bernays is the inventor of modern advertising. Freud said that 99% of human being is the unconscious which means that they are like animals. Video 8: documentary (on the test) bbc: century of the self (part 1) http://vimeo. com/85948693 or http://www. informationclearinghouse. info/article12642. htm (watch n pay attention as it is very imp for the exam).
