HSS 2102 Lecture Notes - Lecture 7: High-Context And Low-Context Cultures, Linguistics, Code-Switching

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Verbal communication: the way in which we use words to generate meaning. Signs: an image that stands for or represents something specific and often looks like or depicts the thing it represents. Symbols: an arbitrary collection of sounds that in certain combinations stands for concepts. Denotative meaning: objective, dictionary based meaning of a word. Connotative meaning: the personal feeling connected to the meaning of a word. Concrete and abstract words: general = pet, specific = labrador, pug. Ex, i is capitalized i in english i vs us . Verbal directness: low context culture use direct way if speaking (blunt) Ex: saying no when the real response is yes . Strategies for avoiding gender bias with pronouns: use plural forms. Their insted of his or her : avoid using and pronouns, use variations of he or she and his or her . Code switching: adapting to the many context in which we communicate.

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