ENG 1131 Lecture Notes - Lecture 4: Persuasive Writing, Laity, Pronoun

• School: University of Ottawa
• Department: English
• Course: ENG 1131
• Professor: Jeanie Warnock

Document Summary

Tries to convince audience to accept writers point of view. Concludes with call to action, recommendations, etc. Breaks a topic down into its component parts. Looks for patterns between parts and between the parts and the whole. Memos (i. e. policy change, code of ethics, company standards) Reader centered writing focuses more on the benefit and appeal to the reader of a text: focuses on the reader"s needs rather than the writers. Writer centered writing focuses more on the writer"s views and pays less attention to what the reader would want to hear. May appeal to the values, beliefs or emotions of the reader. Understand the reader"s comfort zone- vocabulary; degree of formality, complexity of information and of sentence structure. Level of knowledge: layperson, expert, executive (i. e. decision maker, user, mixed. Denotes the writer"s unspoken or implicit attitude towards her material and reader. Creates different levels of formality and informality. Sets different moods, i. e. positive/ negative, hopeful/ demoralized.