ECO 1102 Lecture Notes - Lecture 1: Market Failure, Opportunity Cost, Market Power

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ECO 1102 Full Course Notes
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ECO 1102 Full Course Notes
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A noted tradeoff exists between ef ciency and equity because these desirable goals often con ict. Principle #2: the cost of something is what you give up to get it. Making decisions requires comparing the costs and bene ts of alternative choices. The opportunity cost of any item is whatever must be given up to obtain it. It is the relevant cost for decision making. Principle #3: rational people think at the margin. Systematically and purposefully do the best they can to achieve their objectives. Make decisions by evaluating costs and bene ts of marginal changes. An incentive is something that induces a person to act, i. e. , the prospect of a reward or punishment. rational people respond to incentives. Principle #5: trade can make everyone better off. Rather than being self-suf cient (do everything themselves), people can specialize in producing one good or service, and exchange it for other goods, to improve their well-being.

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