CRM 2303 Lecture Notes - Lecture 11: Quota Sampling, Snowball Sampling, Nonprobability Sampling
15 Mar 2017
School
Department
Course
Professor
Document Summary
Sampling strategies: methods for selecting participants, centre on the ability to make generalisations to the larger population or not, determine what statistical procedures can be applied. Sampling strategies usually are associated with quantitative studies but many of these techniques are equally useful for qualitative research: the type of sample selected is dependent upon the research design and research question. Sampling is a strategy or set of strategies that permit the researcher to select a portion of the total population to be studied, as opposed to studying the entire group (pg. If a sample is selected based upon standardised and tested procedures the sample is probably representative of the study population and can be generalised to the total population. Sampling error occurs when the chosen sample does not exactly represent the total population. It is the amount of difference between the sample selected and the actual population (pg.
