CMN 1160 Lecture Notes - Lecture 5: Cord-Cutting, Hybrid System, Direct Market

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Michael Strangelove

Document Summary

Sports industry the politics of it: pornographic representation of women, way women are represented, commercialization of sports. Phenomenon bringing things more and more into the market. Vertical, horizontal intergradations, convergence, technological phenomenon: sports overall 3% of tv viewing time is taken up with sports. Something that is widely available is less value. 20th century it was a broadcast industry: available at a certain time and place. No such thing as scarcity on the internet now. Sports and economic bubble: it"s based upon cable subscribers, internet and cord cutting is a threat to this, issue of demographics with an aging sports audience the younger guys are not being converted into it like the elders. They have other means of digital entertainment. Control of players, control of fans: we want to be part of the media: movie theatres etc other times arms length. Gift economy: we upload information of ourselves, we exchange this in a non economic system, hybrid system, ex: facebook.