CMN 1160 Lecture Notes - Lecture 4: Market Concentration, Commercial Broadcasting, Oligopoly

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Michael Strangelove

Document Summary

Lecture 4: chapter 2 : look over his slides. The television industry has a long history of trying to control audiences and limit choices. Media markets are oligopolistic markets: in the us four firms sell almost 90% of music, same corporations that control performance, and other stations, 1980: era of market liberalization. The level of market concentration is even higher in canada: liberal economist of carleton uni: this is bad, conservative from alberta: market concentration is good for. Dominant forms of media are a tool for social control: power to communicate consumer lifestyle. Broadcasters have an unique political influence: as a result of growing large, they get large influence and audience and market. The bigger they get, the harder to compete to get into the market: these broadcasters own multiple media in multiple areas they are very powerful, programmers of adaptive agents could gain tremendous political and economic influence. Know everything about you: tastes, political, religious.