CMN 1160 Lecture : Lecture 4

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Dina Salha

Document Summary

American society found that the functionalist model fit americans. wwii- government decided to mobilize the movement of women into the previously male-dominated job market. creation of fictional character: rosie the riveter. two major reasons for the alliance between media and government: the power of the government to influence the economy was limited, government resisted the idea of propaganda. In november 1941, the war advertising council was formed with the guidance of the. advertising was the best way to sell products or win good will during the war. government s conception of the population as having limited receptivity and limited understanding . glorification of the new roles of women while reproducing patriarchal ideologies. female labour force increased by 32% from 1941-1945. the ad campaigns were successful because of the use of skilful presentation; they both built consensus in society and catered to desired inherent in a large segment of society.