CMN 1148 Lecture Notes - Lecture 1: Jargon, Family Values
18 Jan 2016
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Document Summary
> communication: the process of simultaneously giving and receiving information. Communication bene ts from shared elds of experience. Sending and receiving occurs simultaneously, with both verbal and non verbal elements. Provide a common vocal or jargon that allows us to talk about a topic. Visually depict relationships in the different parts of the communication act. Pinpoint reasons for communication breakdowns receiver(4th century bce) Very linear model with a sender transferring a message containing information to a. > ethos: appeals based on source credibility of speaker. Perceived safety or trustworthiness (ex: way to instills is through showing family values, or politicians will say they share the same religious values as you, etc. ) Perceived expertise (ex: politicians always tell you their background) Perceived sociability (ex: why politicians hold babies, meet workers at factories, etc. ) Perceived composure (ex: we don"t like people who are perfect since were not. Perceived dynamism (ex: politicians try to promote change to seem more progressive)
