ADM 3319 Lecture Notes - Lecture 2: High-Context And Low-Context Cultures, Relationship Marketing, Nonverbal Communication

• School: University of Ottawa
• Department: Administration
• Course: ADM 3319
• Professor: David Delcorde

Document Summary

Administrivia: course expectations, teams (randomly established by bbl. In the simplest form, management is getting the right things done from other people. Parochial managers: (ignorance: management practices and the world is viewed from the point of view of their own cultural perspective only. Ethnocentric managers: (sense of superiority: acknowledge cultural differences, but believe that their own culture, value system, and ways of doing things is best. There are certainly other cultures, but my own is superior! Geocentric managers: (diversity offers value: best fit or contingency approach will be adopted by managers. There are other cultures and in order to build a sustainable competitive advantage, i need to be willing to learn, be flexible, and be culturally sensitive! This is what you want to be. How to approach c/c mgmt: have a long-term goal of geocentrism. (cid:271)e(cid:272)ause (cid:455)ou (cid:272)a(cid:374)"t profit fro(cid:373) (cid:448)ariatio(cid:374)s that (cid:455)ou are (cid:862)(cid:272)losed(cid:863) to. We should(cid:374)(cid:859)t p(cid:396)esu(cid:373)e glo(cid:271)alizatio(cid:374) as a(cid:374) i(cid:374)sta(cid:374)t phe(cid:374)o(cid:373)e(cid:374)a.