ADM 3318 Lecture Notes - Lecture 1: General Agreement On Tariffs And Trade, North American Free Trade Agreement, World Trade Organization
Lecture 1
Started during the colonization so 1800s
More people came to North America then than today
Stopped at World War 1 - implementation of measures to filter who got in or not
More and more restrictions were put in place
1947 - General Agreement on Tariffs and Trade
3 key players
• Multinational companies (also true in the 1800s)
• Small businesses and entrepreneurs - small companies and individuals that are becoming
increasingly active in international trade and investments
• Born Global Firms - adopts a global perspective and engages in international business
Globalization - trend toward greater economic, cultural, political and technological
interdependence among national institutions, organizations and economies
Globalization of markets: convergence in buyer preferences in markets around the world
Globalization of production: dispersal of production activities worldwide to minimize cost or
maximize quality
Benefits of global market
• reduces marketing costs - ex: Head and Shoulders - the product is mostly the same, the
packaging is the same, as is the branding. costs include translating the package —> large
market but marketing costs low since shared between all new market
• creates new market opportunities
• levels income stream
Global sustainability: three markets, three strategies
• developed markets - 1 billion people (North America, Europe, etc.)
• emerging markets - 2 billion people (China, Brazil, India, Russia, South Africa)
• traditional markets - 4 billion people
Benefits of global production
• lower cost labor
• technical expertise
• production inputs
Companies can access workers and resources in favorable business climates almost anywhere in
the world
What benefits might companies obtain from the globalization of markets and the globalization of
production?
Globalization drivers
• remove barriers to trade and investment
◦ GATT
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
More people came to north america then than today. Stopped at world war 1 - implementation of measures to filter who got in or not. More and more restrictions were put in place. 1947 - general agreement on tariffs and trade. Globalization - trend toward greater economic, cultural, political and technological interdependence among national institutions, organizations and economies. Globalization of markets: convergence in buyer preferences in markets around the world. Globalization of production: dispersal of production activities worldwide to minimize cost or maximize quality. Global sustainability: three markets, three strategies: developed markets - 1 billion people (north america, europe, etc. , emerging markets - 2 billion people (china, brazil, india, russia, south africa, traditional markets - 4 billion people. Benefits of global production: lower cost labor, technical expertise, production inputs. Companies can access workers and resources in favorable business climates almost anywhere in the world. Globalization drivers: remove barriers to trade and investment.