ADM 2320 Lecture Notes - Lecture 3: Consumer Protection, Upper Class, Baby Boomers
10 Oct 2017
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Document Summary
Firms use competitive intelligence (ci) to collect and synthesize information about their position with regards to their rivals: corporate partners: few rms operate in isolation, as manufacturers necessitate suppliers for their required components. Together, they create a single, e cient manufacturing system. They get bored easily and move through technology at a lighting speed. Monday, september 25, 2017: generation y: also called millennials, they range from teenagers to young adults who grew up more brand-conscious and in media-intensive environments. They will be able to tell when a company is trying too hard to market their product: generation x: born during economic recessions, more likely to be unemployed and live longer with parents. They have been prepared for smart shopping very early and do not pay attention to brands: baby boomers: born after ww2, they are individualaltsic and value leisure. They also tend to spend their money a bit more carelessly.
