ADM 1370 Lecture Notes - Lecture 6: Social Networking Service, Enterprise Social Networking, Procter & Gamble
Document Summary
Broadcast model: messages flowed from sender to receiver. Conversation model: (newer model) communication flows back and forth between sender and receiver. Through social networking, individuals can maintain an identity through their profile and be selective of which people they choose to interact with. Facebook dominates social networking: largest social networking service in the world with more than 1 billion million monthly and 526 million daily active users. Problem solving and idea generation that marshals the collective talents of a large group of people. Using web 2. 0 tools, companies solicit, refine, and evaluate ideas for new products and services based on input from their customers. Fiat, sara lee, bmw, kraft, procter & gamble, and starbucks use crowdsourcing. Online or virtual communities parallel typical physical communities, such as neighborhoods, clubs, and associations, except that they are not bound by political or geographic boundaries. Take on many forms: blogs, youtube, apps, sharing sites.
