ADM 1370 Lecture 5: Jan.22.2018
22 Jan 2019
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Document Summary
Software as a continually updated service as more people use it. More than one source is providing the data; computing and remixing data from multiple resources. Network effects through an architecture of participation. Information sharing, collaboration and interactive functionality of the web. Social networking sites, video sharing sites, wikis, blogs. Special skills and tools needed to author websites. A small number of companies and advertisers. Authoring tools for websites are readily available. The company provides a platform, the user creates and directs content. Web 2. 0 is all about the power of networks resulting in social change. Marketing goal is influence for 1. 0 and relationships for 2. 0. Social media is the subset of 2. 0 while 2. 0 is the platform that allows social media to exist. Rich internet applications are the predominant feature of web 2. o. Web applications have many of the characteristics of desktop software. Eg. powerful interfaces that provide responsiveness of traditional desktop appliances.
