ADM 1370 Lecture Notes - Lecture 4: Crowdsourcing, Linkedin, Digital Curation
30 Jan 2017
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Branding: if including branding into social media consider naming, color scheme and imagery, and voice. Naming: normally the sm takes the same name as your company. Color scheme and imagery: not just for branding but for the general aspect. Voice: the voice of a company in social media is equivalent to the tone of its conversations in tweets, facebook posts, and blog posts. New events or highlights from recent events. Original blog post entries, which are ideally targeted articles based on a category/ keyword strategy. Youtube videos from your channel, customers, or events. Photos of your latest products, customers, or events. Conversations from other social media channels (cross-posting), such as responses to questions or surveys. Engagement questions or quotes (especially for facebook). Crowdsourcing content from your customers (guest blog posts, photos, videos). Curation: digital curation is the selection, preservation, maintenance, collection and archiving of digital assets. Curation lets companies be viewed less as marketing entities and more as community resources.
