ADM 1370 Lecture Notes - Lecture 2: Inside Out Music, Adsense, Friendster

• School: University of Ottawa
• Department: Administration
• Course: ADM 1370
• Professor: Sadiq Abbas

Document Summary

Built on the ideological and technological foundations of web 2. 0, and that allow the creation and exchange of user generated content. Use of social media (in business): marketing & sales, public relations, research & development human resources, etc. The business and revenue models: advertisements were launched on youtube beginning in march 2006. In april 2006, youtube started using google adsense. Recently, youtube began add revenue splitting with copyright holders. Other revenue generation strategies in social networks: offer premium service for monthly or per service fee. organizations partner with the social networks, paying them a monthly service fee. Some social networks have a network of thousands of local physical venues where members can meet; these venues may pay a fee to be associated with the network (ex: subscribe fee). There are distinct opportunities provided by convergence of information and communication: Reach out and engage with customers, prospects, partners, and your network. Create opportunity by communicating and sharing information.