ADM 1300 Lecture Notes - Lecture 12: Swot Analysis, Cost Leadership, Airbnb

• School: University of Ottawa
• Department: Administration
• Course: ADM 1300
• Professor: Matthew Archibald

Document Summary

Mission: deines org"s purpose; ideniies org"s sh, products/services and customers. Year ater year, wesin and its people will be regarded as the best and the most sought ater hotel in north america (wesin hotels) Empower people anyime, anywhere on any device (microsot) Our vision is to be earth"s most customer centric company; to build a place where people can come to ind and discover anything they might wants to buy online (amazon) Help people and businesses throughout the world realize their full potenial (microsot) Depending on where you sit, your goals can be quite diferent ex. Swot analysis (strengths, weaknesses (internal to company), opportuniies, threats (external to company)) ex. Apple strengths: brand recogniion weaknesses: not enough focus opportuniies: potenial joint ventures threats: compeiion, economic downturn. Barriers to entry (new entrants) (is it easy to enter into the industry?) Threat of subsitutes (similar products to your own) A lot= low bargaining power, few=high bargaining power)