SCMA*2040 Lecture Notes - Lecture 10: Hermeneutic Circle, Hermeneutics, Ethnomethodology
Week 9a: Social Theories P2
Ethnography: study of society as it is in the minds of its members
Language-oriented Analysis (Linguistics)
➔Content analysis - what is within the frame of the text
○Frequencies of words
○Implied meanings from varied use of a word (phrase where word is used)
➔Discourse Analysis - Study what is said/written in communication (ie. Words used
in a conversation) for regularities, make assertions about communication in a
social group
○Specific descriptions of interaction – they way they talk leads to inference
➔Ethnography of Communication
○Includes others
○General assertions – patterns that emerge from data
➔Ethnoscience - Reduce to database (statistical)
➔Structural Ethnography - Discover cultural themes as patterns (flow charts)
➔Symbolic Interaction – study of human interaction as a resource to understand
further issues
○Hypothesis about phenomena, are causes of proposition common,
findings compared to hypothesis
○Findings coded into categories
➔Ethnomethodology: study of interactions as a topic in of themselves
○Interrupt expected activity and observe adaptations (reparations)
Interpretive Analysis
-Hermeneutics (Learning model)
○Each part analyzed in relation to the whole; Part receives its meaning from
the whole
○Hermeneutic circle
a. Individual parts understood through association with whole (eg.
chapter to book, text to author’s situ)
b. Whole becomes more transparent
c. Parts re-interpreted
-Case Studies
○One piece of data
○Explained in terms what makes sense
○Meaningful because case chosen is a ‘typical case’
Subject-Object Relations
Gaze: An empowered position; Gazer is a subject self – The I; Observed is an object >
find more resources at oneclass.com
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Document Summary
Ethnography: study of society as it is in the minds of its members. Content analysis - what is within the frame of the text. Implied meanings from varied use of a word (phrase where word is used) Discourse analysis - study what is said/written in communication (ie. words used in a conversation) for regularities, make assertions about communication in a social group. Specific descriptions of interaction they way they talk leads to inference. General assertions patterns that emerge from data. Structural ethnography - discover cultural themes as patterns (flow charts) Symbolic interaction study of human interaction as a resource to understand further issues. Hypothesis about phenomena, are causes of proposition common, findings compared to hypothesis. Ethnomethodology: study of interactions as a topic in of themselves. Interrupt expected activity and observe adaptations (reparations) Each part analyzed in relation to the whole; part receives its meaning from the whole.
