SCMA*2040 Lecture Notes - Lecture 1: Emic And Etic, Frame Analysis

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Listen to music: subjective self which shows disinterest. Use laptop: kinetic/subjective self which shows you are preoccupied. Chat: inter-subjective self which shows you are social. Observe: grounded which shows interest in social interaction. Some objective truth is available to find reality t or f. Data based on larger numbers: dependable, valid, repetitive, transferable. In-depth data collection: smaller data source, triangularity. Stand in their shoes with holistic view* Uses frame analysis: what has meaning in a group. Apply theoretical concepts as an overview (etic perspective) Study ordinary life view of the world as transcendent.

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