PSYC 309 Lecture Notes - Lecture 10: Chocolate Chip Cookie, Anagrams, Anagram
Document Summary
Lecture 10 october 10, 2013: things are affecting/influencing how we behave without knowing it = priming. Influencing without us being aware of it: packaging jars vs. cans. Impact on motor; what you think about impact behaviour, impact gait speed. Zhu (2009) nyt blue room/red room article: colour can prime us; associations we make triggers avoidance/approach motivation, red local mental state, details attention, blue global mental state, relaxing creativity. Local frame of mind activating fewer network: global state of mind broader network. Stop, fire, alarm, warning: blue more creative; asked: peace, openness; approach-related, weaker effect than red; better on imagination. Iq tests red vs. green/neutral covers: unscramble anagrams avoidance vs. approach, advertising e. g. toothpaste. Make people more vigilant, risk adverse detailed oriented, focus, careful: blue: openness, peace, tranquility approach motivation. Benign environment, innovative explorative, risky manner: study 1 red induce avoidance motivation; blue active approach motivation, anagrams faster reaction time imply stronger activation of motivation.
