EOSC 114 Lecture Notes - Lecture 10: World Gold Council, Anglogold Ashanti, Michelle Obama

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18 Jun 2016

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Celebrities borrow jewellery

Marketing of major brands injected in motion pictures

Tiffany & Co. in “Bride Wars” (2009), “Breakfast at Tiffany’s” (1961)

Historical events influential to jewellery industry

Designers see increases in demand for their pieces after big events

E.g.: Michelle Obama at inauguration, Kate Middletone’s wedding

Arts and Design Competitions

Showcase a region’s best artists

“AuDITION”

Sponsored by World Gold Council and AngloGold Ashanti

Focuses on innovative jewellery design in high-karat gold

American Gem Trade Association (AGTA) design competition

Aimed at US custom-jewellery market

“Platinum”, “Consumer’s Choice”, “Pearls”, “Fashion”, “Manufacturing, and

“Cutting Edge” awards

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