SCBUS223 Lecture Notes - Lecture 4: Stakeholder Analysis, Bargaining Power
14 Oct 2016
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Document Summary
External resources: networks, supply/value chain that exists when you have an organization that relates to other organizations. Internal: hr, technology, other assets that combine to give a strategic edge to the company in the market. How to analyze the strategic depth of an organization. Consider the external competitor environments where competitors connect with each other. All the parties that are effected by the operation of the company = stakeholder (consider from a wider perspective than the competitor) Identify the firm"s strengths and weaknesses (consider each element of the value chain) Asses the firm"s current position: through competitive advantage (rare and value) and sustainable advantage (rare, valuable, durable, imitable) Resources are hard to imitate when they are ambiguous, complex, follow a path, or are tacit. Risk of core rigidities: close systems lead to rigidity that makes lack of innovation a hard to escape cycle.
