SCBUS223 Lecture Notes - Lecture 5: Outsourcing, Legal Personality, Dyesol

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Dye synthesized solar cells that could generate electricity like photosynthesis and can be manufactured into flexible sheets to coat surfaces. Dyesol and tata steel joint venture to make solar steel. Dyesol and pilkington joint venture to make coated sheet glass solar panels. Managers felt that rather than investing in large joint venture projects, dyesol should just license the technology to numerous manufacturers while others thought that relying on licenses to commercialize the technology would be a mistake. Firms must choose between performing innovation activities alone or in collaboration. Collaboration can enable firms to achieve more, at a faster rate, and at less cost and risk. This also entails sharing control, rewards, and may risk partner malfeasance. 1: strategic alliance: formal or informal agreements between organizations to cooperate in some way. Capability: where a company builds on something given to them by their partner (value chain model) Network alliances: when multiple companies come together (airbus consortium is an example)

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