PSYCH230 Lecture 4: PSYCH 230 – Lecture 4 (2013.09.18)

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Schewartz (1992) values theory a foundation for identifying core motives: cross-cultural research. Values: trans-situational goals that vary in importance and serve as guiding principles: holding something dear and matters to us, guide our emotional factors to some extent, goals motivation/ drives your behaviour. Ie you won"t appreciate food as much until you"re hungry; therefore = goal. Developed using a bottom-up process: went out and asked people what they value, around 54/56 values that people cross-culture value, then got new samples and had people rank their importance. Conversation and open to change maps across all things we do: we share goal of avoiding that will harm and approach those that benefit us. Benevolence (caring for others: in group focused. Can be struck down: more open to change, there to govern and also protect individuals. Value of security will triumph things that will benefit you.

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