PSYCH101 Lecture Notes - Lecture 17: Social Influence, Classical Conditioning

• School: University of Waterloo
• Department: Psychology
• Course: PSYCH101
• Professor: Richard Ennis

Document Summary

Psychology101: social influence social psychology (tuesday, november 20th, 2012) Social influence someone that exerts an influence as a group on a certain individual. The abc"s of influence: a ffect someone that can make me happy or sad, b ehaviour how it changes how we act, c ognition how it changes how we think. Reflection of the intimacy we have with people. University of waterloo is better than university of toronto. We develop a set of beliefs, developing a schema about certain things. Elevate uw & push down uoft make uw look better: central root to persuasion coming in and making you think about the product or service; affecting the cognition. It requires thinking, energy, and effort on our part. Take a product and associate it with a type of emotion (car + hot model + sunny beach + emotionally positive music = positive. Indirect influence is that these means will eventually lead to behavioural change.