ECON220 Lecture Notes - Value Proposition, Search Engine Optimization, Sneakers
24 Sep 2013
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Document Summary
Arbus 200 marketing and the start up firm. Demand and supply: willingness and ability to buy the product. Demographic-economic environment, technological-natural environment, social-cultural environment, political-legal environment. Marketing analysis, marketing planning, marketing implementation, marketing control. Retaining sales to keep people coming back. To develop and implement a powerful marketing plan to help achieve those sales! Problem recognition is taking a target audience. Proves demand and that a market is worth your effort. Questionnaire/interview: to your potential customer, asking entrepreneurs in your future field, sources within the competition (using brother to extract information with quotes, describe your product/service, ask for comments, closed questions. Running shoes (example of primary: observation, competition (how we beat competitive bids, we walk and watch our competition - retail and what they do. Formal organizations: city hall, financial institutions, chamber of commerce et al, real estate firms. Electronic: stats can, industry canada and strategis. Printed materials: newspapers, trade journals, magazines, university/college reports.
