ECON101 Lecture Notes - Lecture 11: Monopolistic Competition, Perfect Competition, Marginal Cost
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Profit maximizing quantity: quantity at mr = mc. Price is determined from the demand for the firm"s product and is the highest price that the firm can charge for the profit maximizing quantity. The firm in monopolistic competition operates like a single-price monopoly. Might incur an economic loss in the short run. In the long run, economic profit induces entry. As new firms enter, the firm"s price and quantity fall until p = atc. A firm"s markup is the amount by which its price exceeds its marginal cost (price minus marginal cost) Perfect competition: no excess capacity and no markup, quantity produced = efficient scale, price = mc, because of the perfectly elastic demand curve. Firm"s marginal cost = marginal social cost. P > marginal cost marginal social benefit > marginal social cost. So, in the long run, the firm in monopolistic competition produces.