ECON101 Lecture Notes - Lecture 12: Groupon, Old Age, Manitoba Hydro

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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While a competitive firm is a price taker, a monopoly firm is a price maker. 15: monopoly: a monopoly is a firm that is the sole seller in its market. When a monopoly increases production by 1 unit, it causes the price of its good to fall, which reduces the amount of revenue earned on all units produced. As a result, a monopoly"s marginal revenue is always below the price of its good: like a competitive firm, a monopoly firm maximizes profit by producing the quantity of which marginal revenue equals marginal cost. The monopoly then chooses the price at which that quantity is demanded. Unlike a competitive firm, a monopoly firm"s price exceeds its marginal revenue, so its price exceeds marginal cost: a monopolist"s profit-maximizing level of output is below the level that maximizes the sum of consumer and producer surplus.

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