ARBUS101 Lecture Notes - Lecture 3: Small Business, Affiliate Marketing, First Business
20 Oct 2016
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Document Summary
Arbus module 3: entrepreneurship and starting a small business. Crowdfunding: raising money from a large number of people online. Pebble: used kickstarter for the pebble time. ,000 goal but raised over million. Amount of wealth creation: a) small business- small, steady stream b) entrepreneurship- can result in substantial wealth. Speed of wealth creation: a) over time b) can be rapid. Innovation: a) status quo b) new products/ services or processes. Find creative ways to engage with your target audiences. Affiliate marketing: rewarding individuals or other businesses (affiliates) for each visitor they send to your website. Intrapreneurs: creative people who work as entrepreneurs within corporations. Entrepreneurial team: group of experienced people from different areas of business. With more dedicated people and resources, ideas can evolve faster and be more robust. Services to help entrepreneurs and small businesses succeed: Business development bank of canada (bdc) (smes help small businesses, info and resources. Canada business network (federal government help start businesses.
