AFM433 Lecture Notes - Lecture 10: Paramount Network, Customer Intelligence, Generation Z
27 Dec 2019
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Document Summary
Focus: focus on viacom as a stand -alone entity. Three strategic priorities: drive share and margins in the core business, transition to next-generation platforms and marketing solutions, diversify beyond the core business. Success: viacom"s success will be underpinned by a commitment to strong values and a culture that empowers our excepti onal people at all levels of the organization. Highest priority brands: the flagship brands: nickelodeon, mtv, bet, comedy. Flagship brands: unique, in that they have compelling, valuable and distinct brand propositions; serve diverse, substantial audiences with content largely owned by. Viacom; and have global reach and multi -platform distribution pot ential across linear, digital, consumer products, and live events and experiences. Extended ecosystem of entertainment: linear, digital, film, consumer products, and live events and experiences (not cable). Ams: advanced marketing solutions created to sell across addressable video and branded solutions; advanced targeting to fulfill the demand for the next generation of video products.
