AFM433 Lecture Notes - Lecture 5: Diving Equipment, Divemaster, Value Proposition

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM433
• Professor: Mark Arnason

Document Summary

Role: jonathan greywall, owner of his current coral divers resort, diving and beachfront location. Required: decide between alternatives, which alternative allows us to maximize profit. Stakeholders: jonathan"s family, staff at coral divers, frequent visitors, bank loan, rascals travel copmany. Options: increase capacity for resort and stay for high and low season: will require changes if choose to go, family or adventure. Status quo + efficiencies: continue what they are doing so far. Operate more efficiently, does not consider long term issues. Sp1: transfer to become an all inclusive family diving resort: growing family market segment, 50k due to high duties, refurnish unit/ make it kid friendly, add new kids menus. Sp2: adventure diving: easy transition: hiring someone comfortable with the idea, chain mail required, would add additional trips on the day, not sure if change is wroth time. If you are a serious diver, there is no substitute. Do a so what for each sp1.