PSYC 1200 Lecture Notes - Lecture 18: Processing Fluency, Leon Festinger, Feedback
16 Mar 2017
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Changing people"s behaviour: 4 ways to change publics behaviour, technological, legal, economic, raising awareness. Make it personal: making a message self-relevant is crucially important to motivating people to care and pay attention, construal-level theory - which describes how information affects us differently depending on our psychological distance from the information. If something is described more abstract, its less close to us and less personal: outcomes less certain - less personal. Value appeals: audiences are much more likely to listen to a message that is framed in a way that fits their values, north american are more egoistic, there is also biospheric and social altruistic. Should you only argue for one side, or argue for both sides: two sided or argue for both sides is better. If information is too complex, people can also experience negative emotion: curse of knowledge. If (cid:455)ou"re an e(cid:454)pert, hard to state it in a (cid:449)a(cid:455) for non e(cid:454)perts.
