MKT 2210 Lecture Notes - Lecture 9: Vizio, Unit Price, Marketing Mix
18 Dec 2018
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Document Summary
Vizio, inc. delivering beautifully smart products at a great value: Vizio has sold more than 38 million hdtv units shipped since 2002 and 3. 2 million. Vizio didn"t invest in expensive manufacturing facilities but instead relied on contract manufacturers to build its products. Vizio"s is commited to deliver high-quality technology at a great value. Vizio is frequently ranked highest in customer satisfaction . It is the place where all other business decisions come together. Price can be de ned as the money or other consideration, including other products and services, exchanged for the ownership or use of a product or service. Barter: the practice of exchanging goods and services for other goods and services rather than for money. Price is often used by the consumer to indicate value, the ratio of perceived bene ts to price (value = perceived bene ts/price). Pro t = total revenue - total cost. = (unit price x quantity sold) - total cost.
