MKT 2210 Lecture 28: Lecture 28

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Malcolm C.Smith

Document Summary

Ex: hardware, drug, and clothing industries: specialty merchandise (or limited-line) wholesalers ofer a relaively narrow range of products but have an extensive assortment within the product lines carried. Ex: health foods, automoive parts, seafood industries four major types of limited-service wholesalers exist: rack jobbers furnish the racks or shelves that display merchandise in retail stores and perform all channel funcions. Hosiery, toys, housewares, and health and beauty aids: cash and carry wholesalers take itle to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportaion for merchandise. Electric supplies, oice supplies, hardware products, and groceries: drop shippers/desk jobbers wholesalers that own the merchandise they sell but do not physically handle, stock or deliver it. Coal, lumber, and chemicals (large quaniies: truck jobbers small wholesalers that have a small warehouse from which they stock their trucks for distribuion to retailers. Fast moving, perishable items bakery items, dairy products, and meat.