SOC 3380 Lecture Notes - Lecture 4: White Trash, Here Comes Honey Boo Boo, Neoliberalism
11 Jan 2017
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Social assets that promote/indicate social mobility beyond economic means. Cultural knowledge that serves a kind of currency. Not about money per se, but 23107$ plays an important role: can help you earn more cultural capital. How material things can be read as class signifiers: These express a part of our identity and the identities of others. Consumption as marker of identity no longer production. Consumer boom (cid:883)95(cid:882)(cid:495)s- identities created through the selling and consuming of goods/ services in order to produce an identity/lifestyle. Consume right stuff to produce the right type of identity. Context of neoliberal discourse- individuals are agents of their own success or failure in contemporary economic/social conditions. Subject who succeeds is flexible via a constant self-invention and self-management. Ex. hop hop videos, buy certain things, certain belongings. The right labels, clothes, body, makeup, house, car- become markers of cultural belongings and acceptance. Cultural class acquired notions of taste, lifestyle- via consumption.
