SOC 2080 Lecture 5: SOC LECTURE 4
14 Feb 2016
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Document Summary
Food retailers: the real power in the agro -food complex. Store chains, super markets and supermarket chains. They thought that the meat shops could expand by buying other meat shops by consolidating them in small ways by making them chains. The us got this idea that they may as well set up a chain of super markets such as. The power has been shifting to the super market chains. Horizontal and vertical integration: the weston empire: from baking empire to food retail empire. Sales 2010: 31 billion, 7. 6 billion pro t. Developing super market brands: generic no name (1978), private label, and branded products. Loblaws as a private label leader: dave nichols and insider report (vice president of. Loblaws and started developing under the presidents choice label) Key idea: the amount of advertising and differentiating the brands from one another. this is controlled by processors. the retailers are controlling the labels while they get other people to process the food.
